Vintage 1950s Fishtail Coca Cola Coke Soda Fountain Advertising Sign (55x31)

Description

This is a very, very fine and large vintage 1950s Coca Cola Coke soda advertising sign for Boston Curly's Spa (Grocery, General Store, Soda Fountain).
"It’s in this dictionary that Roberts uncovered the key to how the word "spa" got its distinct New England spin. And it’s thanks to a different kind of bubbling water.
"It probably originally applied to a soda fountain," she explained.Roberts was even able to track down the earliest known usage of the word “spa” for a soda fountain. While it appeared in an 1895 article in a Pennsylvania newspaper, the story was about Boston. It read, "In Boston, Thompson’s Spa, the greatest soda resort at the Hub, easily clears for its owners 50 thousand dollars a year.”For decades, soda fountains were staples at drug stores and five-and-dimes, themselves versions of the modern convenience store.
The sign measures 55 9/16” x 31 9/16” in all original condition, outstanding. The sign was hung inside the store throughout, has a series of small holes where the sign was screwed to the wall when it originally arrived at the store. Curly's Spa was painted by a skilled sign painter on the top, very nicely done. Please see all pictures for details, you won't find better.